In this edition:

• Contest
• Foreword: Multi Mode licences, without limitations makes up Global Mode
• Market Response follows worldwide introduction Senseo closely
• Investigating worldwide, with only one server park
• Column
• Christmas greetings

Contest:
Complete the Sudoku-test and win an iPod Shuffle!

Foreword: Multi Mode licences, without limitations makes up Global Mode
By Fred Broers

In this second newsletter we chose the theme of Global Mode and one of our regular columnists, Tim Macer, wrote about it. Thanks, Tim.

I am from a time that there was no mode, let alone a multi mode. Everything was done with a pencil and it always worked. First there was Cati, then Capi, then Wapi and now, at least with Nebu, everything is gone and we moved on to one system: An ASP with Multi Mode with one license system without limitations.

Want to know more? > Read Fred Broer's entire article on the Nebu web site

back to top

Market Response follows worldwide introduction Senseo closely
Leo van Doorn: "Carrying out a research within two weeks gives a kick"

Senseo, the famous coffee machine of Sara Lee, is making its worldwide march. MarketResponse (MR) has the duty to closely monitor the introduction of the brand. Leo van Doorn, director of MR: "With the 'Dub InterViewer Global Mode' we succeed in setting up and carrying out an investigation within two weeks in nearly all countries in the world. An achievement we are proud of."

Want to know more? > Read the entire article on the Nebu web site

back to top

Investigating worldwide, with only one server park
By Eric van Velzen

Investigating worldwide, and having direct insight into the findings, this is possible with 'Global Mode'. In this system, all data communications take place via a central server park. In addition, 'Global Mode' is user-friendly, cost-saving and allows for versatile use.

Want to know more? > Read all about Global Mode on the Nebu web site

back to top

Column
By Tim Macer

The concept of the 'Global Mode' is an exciting one for research companies or even independent research consultants who want to increase the reach of their research without having to overstretch themselves on either the technical or financial front. For some years now I have been observing the growth of mixed- and multi-modal interviewing and relating this to developments in research technology and methodology with a mixture of optimism and pessimism.

Tim Macer is managing director of Meaning ltd., a management and technology consultancy firm, based in the UK. Tim is an independent analyst, specialising in technology for research.

Want to know more? > Read the entire column on the Nebu web site

back to top

Christmas greetings

back to top

Colophon

The New Values Newsletter is published by Nebu (www.nebu.com).