Agile in Market Research

In the past few years Agile became a new Buzz word in the Market Research Industry. As in many other disciplines the principle of Agile offers great new opportunities.

Scrum and Agile have become the main ingredients in our development process. This means:

• People and communication are more important than processes and tools,
• Working software is more important than development documentation,
• Collaboration is more important than contracts,
• Responding to change is more important than following the plan.