Agile in Market Research

In the past few years Agile became a new Buzz word in the Market Research Industry. As in many other disciplines the principle of Agile offers great new opportunities.

Scrum and Agile have become the main ingredients in our development process. This means:

  • People and communication are more important than processes and tools,
  • Working software is more important than development documentation,
  • Collaboration is more important than contracts,
  • Responding to change is more important than following the plan.
Eric van Velzen
Posted on 4 November 2016 in Nebu Software
by Eric van Velzen
3 min

[Case Study] Online survey, geolocation data, real-time insights - Nebu Data Hub in action!

Recently, I was approached by a former business partner, Kees de Jong, a Board Member at NLGroeit, an initiative to provide entrepreneurs peer support. During our meeting, he explained the new initiative and some of the challenges the organization faced.

The scope of the project was clearly going beyond traditional market research: NL Groeit needed to conduct an extensive online assessment, based upon feedback from experienced entrepreneurs, coaches and trainers, and to enrich this data with geolocation based information, such as IP addresses and then provide, automatically, actionable insights for their members to develop and grow themselves, and their organisations. Asked if Nebu could help, I proudly answered "Yes, let's do this. We can deliver the exact data you need."

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Eric van Velzen
Posted on 8 September 2016 in Agile
by Eric van Velzen
1 min

Market Research Disrupted

I'm happy to announce that the article written by Emile Bakker, Head of Product at Nebu, got published in the September issue of Online MR Magazine. Would you like to know how Market Research got disrupted? Download the Issue and read Emile's article! 

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Emile Bakker
Posted on 16 August 2016 in Agile
by Emile Bakker
4 min

Agile is hitting Market Research

In the past few years 'Agile' became a new Buzz word in the Market Research Industry. As in many other disciplines the principle of Agile, as originally defined for software development by Jeff Sutherland et al. in 2001, offers great new opportunities. With this article, I will try to explain why this presents one of the biggest opportunities for our market today.

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Emile Bakker
Posted on 17 April 2013 in Agile
by Emile Bakker
3 min

Scrum development at Nebu

It is possible that you have heard about Scrum while talking to IT people or Product Managers. Also you may have noticed that what was usually called a Product Manager is now called a Product Owner.
 
Scrum is an interesting development, also for people not directly working with IT. It is not just a different method of process management for the IT people, but it is a revolution in the way of working by, and with, IT departments. Scrum translates into an extremely visible development of functionality and a very high level of engagement of stakeholders.
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