What does it mean? For the Market Research Industry, Big Data has become an inescapable vortex that promises to become more and more integral to the Market Research process.
Companies that want to keep up and grow need to embrace Big Data. Its use allows us to provide richer, more complex interpretations of why and how the marketplace operates that are not limited solely to our client's brand.
Big data analytics is basically the process of collecting, managing and utilizing large sets of data, and that’s exactly what Nebu offers.
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