R has gained massive popularity in the past decade as the tool of choice for a wide variety of data analysts. The language is used as part of the data analysis toolchain in some of the biggest companies in the world. The former Revolution Analytics listed up some of the companies that work with R. That list looked impressive already in 2014 including Facebook, Google, Twitter, Monsanto, the FDA, Lloyds, Credit Suisse. Airbnb joined the club in 2016.
There are a few organizations that regularly monitor and publish reports on trends in the data science world. To fully grasp the importance and potential of R in marketing research it makes sense to mention a few key metrics of the most influential industry reports.