CATI Interviewing

CATI is an acronym for Computer-Assisted Telephone Interviewing. As its name implies, a questionnaire used in a telephone interview is pre-programmed into an individual computer or onto a computer network, using specialized software.

During CATI interviewing, a respondent and the interviewer are speaking to one another via telephone. The interviewer reads each question to the respondent exactly as it appears on the screen of the computer, and enters the respondent’s answers directly into the questionnaire program in real time as the survey progresses. 

Nebu's software is the best solution to conduct phone interviews, and as a specialist on fieldwork we love talking about it.

Ian Roberts
Posted on 3 April 2017 in Agile, Big Data
by Ian Roberts
1 min

What makes market research agile? [FREE ebook]

Download our FREE ebook based on the paper Re-embedding Market Research into the Business Decision making process by Ian Roberts & Emile Bakker presented at Seventh International Conference, Are We There Yet? Where Technological Innovation is Leading Research, The Association for Survey Computing, 8-9 Sept 2016, University of Winchester, UK.

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Ian Roberts
Posted on 5 January 2017 in CATI
by Ian Roberts
4 min

Why Is CATI Making a Comeback? [Free Ebook: A Guide to CATI Research]

In a previous blog post, we took a quick look back at the early days of the CATI research methodology, and discussed how and why it is making a comeback in market research after being displaced for a time by online approaches. As we discussed in that post, CATI – Computer Assisted Telephone Interviewing – represents one of the first attempts to merge technology with the market research interview process.

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Carsten Broich
Posted on 30 September 2016 in CATI
by Carsten Broich
5 min

Telephone research is dead, long live telephone research! [+ Free Ebook: A Guide to CATI Research]

Call me old school or old fashioned, but I still believe in the power that telephone data collection has for public opinion research. In the Western world we see a change especially within market research from traditional probability sampling to non-probability sampling due to the large coverage of panels with an enormous amount of demographic variables included.

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Eric van Velzen
Posted on 26 May 2016 in CATI
by Eric van Velzen
5 min

Security for Virtual Call Centers

When you work with traditional call centers, you have the benefit of controlling the whole environment from the hardware elements to the services. The challenge occurs when your interviewers work from home. You might feel out of control, especially from a security point of view. This should not necessarily be the case and this is what we address in this article.

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Eric van Velzen
Posted on 18 March 2016 in CATI
by Eric van Velzen
2 min

The Market Researcher's Guide to the Do-Not-Call Registry

Do-Not-Call (DNC) registers give people a choice about receiving telemarketing calls. That is why Do-Not-Call lists have been established, to increase consumer protection. It allows people to register their phone number to opt-out of unsolicited calls. Now consumers all over the world have the legal right to join a DNC list.

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Eric van Velzen
Posted on 5 February 2016 in CATI
by Eric van Velzen
3 min

How to Be More Productive in Your Call Center With Dialer as a Service

Have you ever wanted to boost your calling capabilities or increase your interviewer productivity? Wouldn't it be great to achieve that without the investment and maintenance?

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Ian Roberts
Posted on 10 June 2015 in CATI
by Ian Roberts
5 min

Not Your usual CATI - CATI/Online Hybrid

In our previous blog post - Why is CATI making a Comeback – we reviewed telephone research and discussed how and why it is making a comeback in market research after being displaced for a time by online approaches. As we discussed in that post, Computer Assisted Telephone Interviewing represents one of the first attempts to merge technology with the market research interview process.

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Ian Roberts
Posted on 18 May 2015 in CATI
by Ian Roberts
3 min

Remembering the Early Days of CATI

Not so very long ago, most quantitative research was administered via paper-and-pencil, via telephone or in-person, by interviewing staff. For those too new to our industry to recall that era, it’s somewhat difficult to convey the enthusiasm with which technology facilitating data collection was welcomed into the market research industry.

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Ian Roberts
Posted on 2 July 2013 in CATI
by Ian Roberts
1 min

Increasing Interviewer Productivity

In today's highly competitive fieldwork market place, not only is collecting data quickly and accurately essential, but reducing overall costs of conducting market research is key.

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