CATI Interviewing

CATI is an acronym for Computer-Assisted Telephone Interviewing. As its name implies, a questionnaire used in a telephone interview is pre-programmed into an individual computer or onto a computer network, using specialized software.

During CATI interviewing, a respondent and the interviewer are speaking to one another via telephone. The interviewer reads each question to the respondent exactly as it appears on the screen of the computer, and enters the respondent’s answers directly into the questionnaire program in real time as the survey progresses. 

Nebu's software is the best solution to conduct phone interviews, and as a specialist on fieldwork we love talking about it.

Malgorzata Mleczko
Posted on 21 March 2018 in CSR
by Malgorzata Mleczko
3 min

Nebu & EcoMatcher - Celebrating the International Day of Forests 21 March

Today we're celebrating the first day of spring! But it's not the only reason to celebrate. Perhaps you didn't know that the 21st of March is also the International Day of Forests was established on the 21st day of March, by resolution of The United Nations General Assembly.

Each year, more than 13 million hectares (32 million acres) of forests are lost; an area roughly the size of England. As go the forests, so go the plant and animal species that they embrace – 80% of all terrestrial biodiversity. Most importantly, forests play a critical role in climate change including global warmingdeforestation results in 12-18 percent of the world's carbon emissions – almost equal to all the CO2 from the global transport sector. 

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Together with EcoMatcher we've prepared something special to help the marketing research industry greening the world, tree by tree, survey by survey. 

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Malgorzata Mleczko
Posted on 6 March 2018 in CSR
by Malgorzata Mleczko
4 min

Nebu & 100WEEKS - Tablet-based Pop-Up call center - Kigali (Rwanda)

In the previous blog post, we've introduced 100WEEKSan inspiring Dutch non-profit organization helping women in Africa to get out of extreme poverty. Since 2015 they have already helped 240 women and are successfully proceeding with next projects. We (Nebu) are supporting this amazing social responsible initiative by providing 100WEEKS with Nebu Dub InterViewer to facilitate the data collection processes. It is great to see how they have been able to use Nebu's tool to the reality of the challenging African environment!

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100WEEKS together with the local fieldwork team have set-up a tablet-based Pop-Up call center and are proceeding with the first interviews! The local program manager Fabrice (on the right) together with four interviewers (from left to right: Maureen, Lucie, Benign, Maliza) are calling women regularly to hear how they are doing and to collect data thereon. 

Data collection is an important part of the project as Johannes (in the middle of the picture in the front of Jeroen, 100WEEKS' co-founder) needs to measure the impact of the program on the lives of 100 women taking part in the project.

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Ian Roberts
Posted on 3 April 2017 in Agile, Big Data
by Ian Roberts
1 min

What makes market research agile? [FREE ebook]

Download our FREE ebook based on the paper Re-embedding Market Research into the Business Decision making process by Ian Roberts & Emile Bakker presented at Seventh International Conference, Are We There Yet? Where Technological Innovation is Leading Research, The Association for Survey Computing, 8-9 Sept 2016, University of Winchester, UK.

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Ian Roberts
Posted on 5 January 2017 in CATI
by Ian Roberts
4 min

Why Is CATI Making a Comeback? [Free Ebook: A Guide to CATI Research]

In a previous blog post, we took a quick look back at the early days of the CATI research methodology, and discussed how and why it is making a comeback in market research after being displaced for a time by online approaches. As we discussed in that post, CATI – Computer Assisted Telephone Interviewing – represents one of the first attempts to merge technology with the market research interview process.

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Eric van Velzen
Posted on 26 May 2016 in CATI
by Eric van Velzen
5 min

Security for Virtual Call Centers

When you work with traditional call centers, you have the benefit of controlling the whole environment from the hardware elements to the services. The challenge occurs when your interviewers work from home. You might feel out of control, especially from a security point of view. This should not necessarily be the case and this is what we address in this article.

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Eric van Velzen
Posted on 18 March 2016 in CATI
by Eric van Velzen
2 min

The Market Researcher's Guide to the Do-Not-Call Registry

Do-Not-Call (DNC) registers give people a choice about receiving telemarketing calls. That is why Do-Not-Call lists have been established, to increase consumer protection. It allows people to register their phone number to opt-out of unsolicited calls. Now consumers all over the world have the legal right to join a DNC list.

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Eric van Velzen
Posted on 5 February 2016 in CATI
by Eric van Velzen
3 min

How to Be More Productive in Your Call Center With Dialer as a Service

Have you ever wanted to boost your calling capabilities or increase your interviewer productivity? Wouldn't it be great to achieve that without the investment and maintenance?

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Ian Roberts
Posted on 10 June 2015 in CATI
by Ian Roberts
5 min

Not Your usual CATI - CATI/Online Hybrid

In our previous blog post - Why is CATI making a Comeback – we reviewed telephone research and discussed how and why it is making a comeback in market research after being displaced for a time by online approaches. As we discussed in that post, Computer Assisted Telephone Interviewing represents one of the first attempts to merge technology with the market research interview process.

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Ian Roberts
Posted on 18 May 2015 in CATI
by Ian Roberts
3 min

Remembering the Early Days of CATI

Not so very long ago, most quantitative research was administered via paper-and-pencil, via telephone or in-person, by interviewing staff. For those too new to our industry to recall that era, it’s somewhat difficult to convey the enthusiasm with which technology facilitating data collection was welcomed into the market research industry.

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Ian Roberts
Posted on 2 July 2013 in CATI
by Ian Roberts
1 min

Increasing Interviewer Productivity

In today's highly competitive fieldwork market place, not only is collecting data quickly and accurately essential, but reducing overall costs of conducting market research is key.

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