CSR in the Marketing Research Industry

Corporate social responsibility, often abbreviated "CSR," refers to all corporation's initiatives to assess and take responsibility for the company's effects on environmental and social wellbeing. CSR is also referred to as "corporate citizenship" and can involve incurring short-term actions that do not provide an immediate financial benefit to the company but instead promote positive social and environmental change.

Nebu has established its own Social Responsibility Program. The goal of the program is to support non-profit organizations focusing on evidence-based social change. "Evidence-based" is a keyword in understanding Nebu Social Responsibility Program. It refers to concepts and strategies built upon objective evidence, retrieved with professionally collected and analyzed data. This should not be a surprise as Nebu is a leader in providing market research software: Data-driven approach runs in our blood. Nebu has decided to support NPOs by providing free of any charge professional software to collect, manage and utilize data and the technical expertise in the field of market research. 

In this category you can read more about Nebu CSR projects and other interesting CSR initiatives in the marketing research industry.

100WEEKS, a Dutch organization focused on helping women in developing countries to get out of poverty
Malgorzata Mleczko
Posted on 27 November 2017 in CSR
by Malgorzata Mleczko
4 min

100WEEKS setting up a project supporting women in Ghana

For more than one billion people currently living in extreme poverty, life is an everyday struggle. Many of them know very well how to escape poverty but lack the opportunity to realize their potential. 100WEEKS provides one hundred weeks of coaching and financial support for women in Africa. Their mission is well captured by their tagline “Temporary Cash for Permanent Change”. 

100WEEKS has inspired Nebu to officially launch its Social Responsibility Program. Nebu is supporting the organization by providing market research tools to measure the impact of their upcoming project in Ghana. 



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