CSR in the Marketing Research Industry

Corporate social responsibility, often abbreviated "CSR," refers to all corporation's initiatives to assess and take responsibility for the company's effects on environmental and social wellbeing. CSR is also referred to as "corporate citizenship" and can involve incurring short-term actions that do not provide an immediate financial benefit to the company but instead promote positive social and environmental change.

Nebu has established its own Social Responsibility Program. The goal of the program is to support non-profit organizations focusing on evidence-based social change. "Evidence-based" is a keyword in understanding Nebu Social Responsibility Program. It refers to concepts and strategies built upon objective evidence, retrieved with professionally collected and analyzed data. This should not be a surprise as Nebu is a leader in providing market research software: Data-driven approach runs in our blood. Nebu has decided to support NPOs by providing free of any charge professional software to collect, manage and utilize data and the technical expertise in the field of market research. 

In this category you can read more about Nebu CSR projects and other interesting CSR initiatives in the marketing research industry.

100WEEKS, a Dutch organization focused on helping women in developing countries to get out of poverty
Malgorzata Mleczko
Posted on 21 March 2018 in CSR
by Malgorzata Mleczko
3 min

Nebu & EcoMatcher - Celebrating the International Day of Forests 21 March

Today we're celebrating the first day of spring! But it's not the only reason to celebrate. Perhaps you didn't know that the 21st of March is also the International Day of Forests was established on the 21st day of March, by resolution of The United Nations General Assembly.

Each year, more than 13 million hectares (32 million acres) of forests are lost; an area roughly the size of England. As go the forests, so go the plant and animal species that they embrace – 80% of all terrestrial biodiversity. Most importantly, forests play a critical role in climate change including global warmingdeforestation results in 12-18 percent of the world's carbon emissions – almost equal to all the CO2 from the global transport sector. 

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Together with EcoMatcher we've prepared something special to help the marketing research industry greening the world, tree by tree, survey by survey. 

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Malgorzata Mleczko
Posted on 6 March 2018 in CSR
by Malgorzata Mleczko
4 min

Nebu & 100WEEKS - Tablet-based Pop-Up call center - Kigali (Rwanda)

In the previous blog post, we've introduced 100WEEKSan inspiring Dutch non-profit organization helping women in Africa to get out of extreme poverty. Since 2015 they have already helped 240 women and are successfully proceeding with next projects. We (Nebu) are supporting this amazing social responsible initiative by providing 100WEEKS with Nebu Dub InterViewer to facilitate the data collection processes. It is great to see how they have been able to use Nebu's tool to the reality of the challenging African environment!

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100WEEKS together with the local fieldwork team have set-up a tablet-based Pop-Up call center and are proceeding with the first interviews! The local program manager Fabrice (on the right) together with four interviewers (from left to right: Maureen, Lucie, Benign, Maliza) are calling women regularly to hear how they are doing and to collect data thereon. 

Data collection is an important part of the project as Johannes (in the middle of the picture in the front of Jeroen, 100WEEKS' co-founder) needs to measure the impact of the program on the lives of 100 women taking part in the project.

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Malgorzata Mleczko
Posted on 27 November 2017 in CSR
by Malgorzata Mleczko
4 min

100WEEKS & Nebu changing lives - Social responsibility

For more than one billion people currently living in extreme poverty, life is an everyday struggle. Many of them know very well how to escape poverty but lack the opportunity to realize their potential. 100WEEKS provides one hundred weeks of coaching and financial support for women in Africa. Their mission is well captured by their tagline “Temporary Cash for Permanent Change”. 

100WEEKS has inspired Nebu to officially launch its Social Responsibility Program. Nebu is supporting the organization by providing market research tools to measure the impact of their upcoming project in Ghana. 

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