CSR in the Marketing Research Industry

Corporate social responsibility, often abbreviated "CSR," refers to all corporation's initiatives to assess and take responsibility for the company's effects on environmental and social wellbeing. CSR is also referred to as "corporate citizenship" and can involve incurring short-term actions that do not provide an immediate financial benefit to the company but instead promote positive social and environmental change.

Nebu has established its own Social Responsibility Program. The goal of the program is to support non-profit organizations focusing on evidence-based social change. "Evidence-based" is a keyword in understanding Nebu Social Responsibility Program. It refers to concepts and strategies built upon objective evidence, retrieved with professionally collected and analyzed data. This should not be a surprise as Nebu is a leader in providing market research software: Data-driven approach runs in our blood. Nebu has decided to support NPOs by providing free of any charge professional software to collect, manage and utilize data and the technical expertise in the field of market research. 

In this category you can read more about Nebu CSR projects and other interesting CSR initiatives in the marketing research industry.