Data Collection

How to optimize your data collection? Which data collection mode is most appropriate? The best way is to use a multi-mode capability. It guarantees more respondents and higher response rates. The various methods can be used stand alone or combined:

  • Online surveys are available every day of the week, every moment of the day. The respondent directly answers questions over an internet connection.
  • CATI interviews are conducted by telephone. The main benefits of CATI are the quality control of the respondent, the ability to probe for information and it is more 'interactive' than self-completion methods.
  • During CAPI questions will be asked face-2-face offline using a laptop or tablet. It is available in every location, regardless of internet connection.
  • PAPI (pen-and-paper interviewing) enables interviewing in low-cost countries, or where internet connection is weak. Then you can entry data easily with our data collection software.
Malgorzata Mleczko
Posted on 2 May 2019 in Data collection
by Malgorzata Mleczko

Use case: Increasing the profitability of a continuous customer feedback study by applying auto-translations of open answers

Reflect SE, a market research consultancy based in Stockholm and Nebu's long-term business partner got approached by a company seeking support for a challenging, continuous, multilingual customer feedback study. The target group is immigrants speaking in a variety of languages...


Ian Roberts
Posted on 16 January 2015 in Data Collection
by Ian Roberts
6 min

The Evolution of Market Research Data Collection

In the halcyon days of the market research industry – not quite when dinosaurs roamed the earth, but close – paper-and-pencil interviewing (PAPI) was virtually the sole mode of quantitative data collection: Referring to a hard copy questionnaire, the interviewer would ask questions verbatim (i.e., exactly as they were printed on the page, following the prescribed skip patterns), and write the respondent’s replies directly onto the page.


PAPI is a time-consuming and error-prone method of research data collection, relying heavily on the diligence with which the interviewer follows skip pattern directions and legibly records the respondent’s answers. With PAPI, data integrity can also be compromised if different regional accents mitigated how well the interviewer and interviewee understand one another.

Emile Bakker
Posted on 5 November 2013 in Data Collection
by Emile Bakker
4 min

Knocking on an open door

I am knocking on an open door when I say that technology is constantly allowing us to change the way we work. But somehow I have the feeling that the data collection for Market Research Industry is trying very hard to ignore this. Let me list a number of developments I recently ran into which I expect to see emerging within the Market research sector.


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