Email Management

The way email is handled is a key factor in the success of Market Research projects. It is as important to ensure that emails are read and acted upon, as it is to select the appropriate respondents.

There are many areas to consider when setting up an email campaign, like the content of the email, management of the sample or handling of mail delivery.

To achieve a good response rate you need to plan and execute your email management process carefully and considerately. The success of an email campaign is influenced by several factors.

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