Email management is a key factor in the success of market research projects. To make it better, you need to measure your email campaigns. But how to do that?
The way email is handled is a key factor in the success of Market Research projects. It is as important to ensure that emails are read and acted upon, as it is to select the appropriate respondents.
There are many areas to consider when setting up an email campaign, like the content of the email, management of the sample or handling of mail delivery.
To achieve a good response rate you need to plan and execute your email management process carefully and considerately. The success of an email campaign is influenced by several factors.
Email management is a key factor in the success of market research projects. To make it better, you need to measure your email campaigns. But how to do that?
Using market research to help build message content is, at once, a simple and a complex process. The task itself is, typically, a simple one: Respondents are asked to react to various statements that, together, comprise the total marketing message that will be disseminated. However, a degree of complexity is introduced when we try to determine not only the individual statements that are most effective, but to determine the specific combination of those statements – and, frequently, also the exact order in which those statements should be placed – that will yield what those within the target audience consider to be the most effective message.
The way email communication is handled, with regard to respondents, is a key factor in the success of market research projects: It is as important to ensure that emails are received by respondents, are read and acted upon, as it is to select the correct respondents. But, how do you ensure your invite is delivered and read?
Nebu BV
Pakhuisplein 42V
1531 MZ Wormer
The Netherlands
T +31 251 311 413
E nebu@nebu.com
UK Sales: +44 33 080 87820
US Sales: +1 347 708 1633