One of the biggest challenges of market research agencies is to make their surveys attractive to the generation Y (born after 1980) but mainly to generation Z (born after 1995).
As for the shopping power, the political and economic influence of these generations are getting stronger, ignoring their opinion would be a fatal mistake.
So how to make market research surveys attractive to gen Y and Z?
For most people, sight is the dominant sense, so when it comes to delivering information, we tend to respond well to when it is served visually, for example on a map.
People like maps. They bring good connotations and help to make sense of things, the surrounding. They stimulate both sides of our brain: the right side that’s creative, intuitive and visual, and the left side that’s logical, rational and analytical. It’s this neat combination of utility and beauty that's why we find them so captivating.
To provision those needs, and to help you keep questionnaires engaging and fun you can use the interactive and responsive maps in your online surveys.
The nights are getting longer, the "cember" is in the month, you cannot walk 10 yards without tripping over an elf, and the threat of mistletoe seems to lurk around every corner...
This can only mean one thing:
Reporting is an essential part of running any market research company. I'm talking about both the external reporting to End Clients and internal for CATI/Ops Managers, Account/Project Managers, and Research Executives for quality control purposes.
As a market researcher, you’ll want to drive action by providing (detailed) information to End Clients. Because, at the end of the day, your clients need to be getting a return on their investment: research conducted by your organization, so you can underpin their business decisions by delivering actionable insights available at the exact right moment, or even better: in real-time. And of course, preferably in an efficient manner, without a lot of manual work!
This demo case is a simple way to show you what I mean, and a snippet of how seamless Nebu Dub InterViewer and Nebu Reporter can work together...
Who hasn't read this sentence before? It doesn't matter where you go, nowadays you are asked for an opinion everywhere on the web. For some it is a way to express their opinion, for most it is a sheer annoyance.
Name something that virtually everyone you know has with them just about all the time, just about every day.
If your first instinct was to mention “mobile phone”, the numbers definitely back up your observations: Of the approximately 7 billion people currently living here on Earth, there are currently between 4 and 4.5 BILLION unique mobile users globally; that translates to about three in four adults on the planet who own a mobile phone. The number of global mobile phone users is forecast to exceed a staggering 5 billion by 2017.
It’s humbling for us market researchers to realize that our “modern, cutting-edge” art and science of market research actually dates back thousands of years – with ample evidence of detailed census data collected within the Roman Empire. However, data collection for the earliest public surveys looked very different than it does today. In addition to the obvious differences in communications technology, the common citizen of that era was not considered to be smart enough or trustworthy enough to respond on his own behalf. Instead, information was collected as rulers polled clergy and nobles about various aspects of their parishioners’ or serfs’ lives.
