For most people, sight is the dominant sense, so when it comes to delivering information, we tend to respond well to when it is served visually, for example on a map.
People like maps. They bring good connotations and help to make sense of things, the surrounding. They stimulate both sides of our brain: the right side that’s creative, intuitive and visual, and the left side that’s logical, rational and analytical. It’s this neat combination of utility and beauty that's why we find them so captivating.
To provision those needs, and to help you keep questionnaires engaging and fun you can use the interactive and responsive maps in your online surveys.