Sampling

Sampling in market research is the process of selecting respondents from a population of interest. Respondents are a mandatory part of the Market Research process and finding the right sample for your research is the key.

But it's also necessary for market research companies to be able to manage your samples. Sample management enables you to easily and efficiently manage your sample file, in which you store the information about the respondents you want to invite to participate in a survey.
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Jan Raaphorst
Posted on 19 March 2018 in GDPR
by Jan Raaphorst
4 min

GDPR in Marketing Research: Remove respondent data automatically upon completing a survey

In the previous two articles posted in the GDPR category on Nebu's blog, we've covered the high-level overview of what the GDPR requirements and principles are. Now, let's dive into more specific, product-driven details.

More and more, clients ask us about Nebu Dub InterViewer's functionalities supporting them in complying with the upcoming GDPR legislation. One of the frequently reoccurring inquiries concerns removing respondent data from the project. 

When the respondent completed the interview, and a project is not a longitudinal study, often there is no use anymore for the client to keep the respondent data. In the light of GDPR removing or anonymizing that data even becomes a necessity.

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In such case, it makes sense that the respondent data is 'disconnected' from the answers by removing the personally identifiable information from the sample data. Let's see how Nebu Dub InterViewer handles that for you.

Indeed, the functionality we're introducing in this blog post is one of key elements of complying with the GDPR as it fulfils four of six GDPR principles. Having an ability to set up an automated flow on how sample data will be processed in a project upfront will help fieldwork and marketing researchers adhere to:

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Eric van Velzen
Posted on 21 October 2016 in Sampling
by Eric van Velzen
4 min

Sample and Survey Quality in Market Research

Sooner or later, every market researcher meets the need to examine the quality of their providers' data - to have it confirmed that the participants are unique, real and engaged.

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Eric van Velzen
Posted on 11 October 2016 in Sampling
by Eric van Velzen
3 min

How to Deliver The Highest Level of Data Quality

Nowadays your company's reputation is one of the most important success factors. We know you have the responsibility towards your clients to deliver the highest level of data quality. With TrueSample, you can verify your respondents and reduce the chance of any fraud impacting the outcome of your work.

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Eric van Velzen
Posted on 10 August 2016 in Sampling
by Eric van Velzen
1 min

How to Send And Track Emails Directly in Your Sample

Email management is a key factor in the success of market research projects. To make it better, you need to measure your email campaigns. But how to do that?

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Eric van Velzen
Posted on 16 June 2016 in Sampling
by Eric van Velzen
1 min

Easy Sample Management with Nebu Software

We all know that respondents are mandatory part of the Market Research process, and finding the right sample for your research is the key. But it's also necessary for market research companies to be able to manage samples.

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Eric van Velzen
Posted on 12 March 2013 in Sampling
by Eric van Velzen
2 min

Integration of Market Research in Everyday Life

Imagine checking out of a hotel and receiving, within 10 minutes, (while you are in a taxi) a request to participate in a survey regarding your stay on your Smartphone. This really makes market research an integrated part of the service or product offering to your customers. Integration with these systems means that you can instantly trigger customer feedback on any event that occurs within a business process. 

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