Read About Nebu Social Responsibility Program

Nebu Corporate Social Responsibility

Nebu Social Responsibility Program of Supporting Social Change


About Nebu Social Responsibility Program

Nebu, a well-established company with 25 years of experience in the market research industry, recognizes the importance of contributing to social change and supporting the development of society. Nebu Social Responsibility Program is a source of help to boost social progress. For Nebu, the CSR program is much more than a cost, or a charitable deed. It is a source of much-welcomed challenge and innovation. In the heart of Nebu's Social Responsibility Program lies the same values that guide its core business choices: Increasing efficiency and effectivity of market research to help clients underpin strategic choices. 

The goal of the program is to support non-profit organizations focusing on evidence-based social change. "Evidence-based" is a keyword in understanding Nebu Social Responsibility Program. It refers to concepts and strategies built upon objective evidence, retrieved from professionally collected and analyzed data. This should not be a surprise as Nebu is a leader in providing market research software: Data-driven approach runs in our blood. Life is not only about numbers, but that's also why Nebu has decided to support NPOs by providing free of any charge professional software to collect, manage and utilize data. The software goes along with the technical expertise in the field of market research. 

Scroll down to read about current CSR projects and to apply for Nebu Social Responsibility Program.

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Musanze, Rwanda Februari 2016, women taking part in the program of 100WEEKS

The current CSR projects

Nebu supports the social change

Nebu has launched its CSR program by supporting 100WEEKS, a Dutch organization focused on helping women in developing countries. 100WEEKS provides women with small weekly donations for two years to get out of poverty and starting up a business.

Using Dub InterViewer, we enable 100WEEKS to keep track of the progress of these women and using Nebu Data Hub, 100WEEKS can analyze and report their findings.

To learn more about the tablet-based pop-up call center set up in Rwanda, please click here. To read a press release about our cooperation click here.

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 Nebu supports the environmental change

At Nebu we care about giving back to the world. A thriving business is important, and being grateful and caring about people and the environment is our way of life. When we heard about EcoMatcher, we immediately saw the possibilities: for EcoMatcher, for our clients and especially for the farmers who grow the trees.

Having Nebu Dub InterViewer integrated with EcoMatcher allows Nebu's clients to offer respondents and panel members a unique reward for completing a survey: a newly planted tree. On top of this, Nebu supports the cause and its clients by donating trees on their behalf based on the usage of the Nebu Dub InterViewer system. So far we have planted 413 trees but we're not stopping there. The Nebu forest is growing! 


Nebu Forest

By using this great way of rewarding your respondents or panelists, you achieve higher engagement, increased loyalty and as a result of those, fewer refusals and more completes.

Felipe Parker, Founder and CEO of Smart Connect Research told us: "While we saw higher levels of employee engagement as a result of this initiative, respondents from Corporate-Suite to Physicians, are also keener to engage in our surveys when we introduce this initiative. This year, Smart Connect Research will take this partnership to another level as we believe this is a win-win for everyone involved."


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Who can apply to Nebu Social Responsibility Program

There are too many non-governmental organizations all over the world to even count them. It is a challenge to determine which initiatives to support. There are plenty of areas requiring help and support (poverty reduction, health, education, culture, ecology, etc.) The identification of social issues is something that belongs to NGO's experts. What Nebu takes under consideration when choosing projects is whether the organization has proven to understand the nature of long‐term social change, including looking for patterns and causes, which has led to formulate the project objectives.

Apply for the Program