GDPR in the Marketing Research Industry

Are you ready for GDPR? The GDPR stands for General Data Protection Regulation (Regulation (EU) 2016/679) that comes into force in 28 countries in Europe on 25th May 2018. GDPR is a regulation agreed by the European Union which seeks to improve transparency and the effectiveness of data protection activities. GDPR is not a piece of legislation that research companies will want to avoid.

Learn read more about what GDPR means for the marketing research industry by reading Nebu's and guests' blog post in the GDPR category.  

Are you ready for GDPR?
Pauline Besnier
Posted on 9 February 2018 in GDPR
by Pauline Besnier
6 min

GDPR - Key principles and requirements

In the previous post, we explained what the main new roles introduced by GDPR are and what the impact of the new legislation is. Now, let's dive into more details.

Who is concerned?


If you process EU citizens data as part of your activity, regardless whether that processing occurs in or out of the EU, then the GDPR applies to you. Bear in mind that employee data and customer data ARE personal data. And the simple fact of storing that data is considered a processing activity.


Six principles of the GDPR 

The GDPR is not simply a ticking boxes process to avoid a big fine. It is principles driven and aim to change the way we perceive and treat personal data. There are six principles, listed below:

Wouter Eijben
Posted on 15 December 2017 in GDPR
by Wouter Eijben
4 min

GDPR Essentials for Marketing Researchers

Most likely, you have heard about upcoming new legislation in relation to the processing of personal data. This General Data Protection Regulation (GDPR) will be in effect per May 25th, 2018, and has a big impact on Market Research, as well as other industries.

In many market research projects, personal data is being collected, which means you have to have a basic understanding at least, of what GDPR entails. In this article we want to inform you about steps you can take to ensure you comply with the new legislation, to avoid potentially high penalties.

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What is the GDPR?

The General Data Protection Regulation (GDPR) is a regulation by which the European Parliament, the Council of the European Union and the European Commission, intended to strengthen and unify data protection for all individuals within the European Union (EU). The GDPR aims primarily to give control


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