Generating consumer insights across Africa

Generating consumer insights across Africa

Michel M. Katuta is a Strategy and Research Innovation Consultant with over a decade of experience in helping businesses innovate and increase work efficiency and effectivity

About Michel Katuta

Michel M. Katuta & Nebu

MichelPicture1Michel M. Katuta and Nebu have joined forces to help implement Nebu solutions and offer local support and cover to customers in Afrika.

Michel is a strategy expert with over a decade of combined experience in technology and market research. He has been helping businesses generate consumer insights across Africa:

  • through online panels,
  • by conceptualizing insights products and analytics,
  • with providing strategic direction to support business innovation and growth.

Michel provides strategy consulting services to ignite innovation and design growth models across the whole market research spectrum with a focus on building and growing panels as well as the integration of data collection technologies and reporting dashboards.

His expertise is rooted in his own entrepreneurial experience as he co-founded a digital firm in South Africa that aims to empower market research agencies in generating consumer insights digitally.

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How we can help you

How we can help you


A well-thought-out investment in marketing research can yield high-value insights for a competitive advantage, but a poorly planned research program can cost you time, money, and your reputation. Our consultative service along with Nebu solutions can help guide your research strategy.

MK1 We build, manage and grow online panels. Our digital solution cuts down research costs, provides direct and rapid access to consumer insights in real-time, allowing organisations to react swiftly to findings
MK2 We specialise in the recruitment of new members to online research panels and customer advisory panels. We can recruit across multiple markets and across a range of online mediums

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MK3 We offer effective survey programming solutions so you can focus on results. Our consultative approach guides you through the entire survey process including: review and consultation on questionnaire design and survey programming. Leverage of our team members to assist you
MK4 We build, manage and grow online panels. Our digital solution cuts down research costs, provides direct and rapid access to consumer insights in real-time, allowing organisations to react swiftly to findings
Mk5 We specialise in the recruitment of new members to online research panels and customer advisory panels. We can recruit across multiple markets and across a range of online mediums

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Services highlights

Recent projects highlights

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