Introduction to R for market researchers and data analyst
Training session available in 2018
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About the training
Nebu officially launched a series of R-scripting courses. The training is designed for market researchers, and data analysts experienced, looking for automation of research projects, and broader data-processing and analytical capabilities to make their projects more efficient.
At Nebu we have noticed a huge increase in the usage of R in the Industry. To support Market Researchers, we have built Nebu Data Hub, an R-based data science and data management platform and reached out to partners so we could together increase the knowledge of R in the market, explained Nebu's CEO, Eric van Velzen.Learning outcomes
During the training, Joris Meys will share essential hands-on knowledge and practical R scripting tips. The training is meant as a one-day event. Attendees will get accustomed to a brief history of R, understand main principles of R-language, what Packages are and how to use them to facilitate your day-to-day work. Joris Meys will share his experience on how to find the right answers and resources to complete R challenges. And last but not least, trainees will write their basic R scripts.
About the coach
Joris Meys is a co-author of “R for Dummies,” a statistician, R programmer and lecturer at Ghent University. He graduated from the Biology department at the University of Antwerp in 200>2. After working as a researcher, writer, and project manager, he obtained a second master's degree, this time in statistical data analysis. He has developed multiple packages and web interfaces for a wide variety of applications. Over the years he has given numerous workshops on R and statistical analysis for both researchers and companies.
Who uses R and why?
R is used as part of the data analysis toolkit in some of the biggest companies in the world, mostly data-driven enterprises: Facebook, Google, Twitter, Monsanto, the FDA, Lloyds, Credit Suisse and
R has become the primary tool as it provides a flexible, all-in-one, solution for data mining, data analysis, and data visualization. Facebook, which more than two years ago was said to processes more than 500 terabytes of data a day, uses R to understand how its users interact with the service. Exploratory data analysis helps Facebook understand what its users are doing throughout the day and how viral memes propagate through the social network. These companies make good use of R, the Market Research Industry can too. Market researchers need to stay competitive by automating and integrating processes. R combined with the right set of tools, like Nebu Data Hub, provides the solution!
As technology advances, the way data is being used becomes more complex. There are millions of gigabytes of sophisticated data that can help enrich your projects. How to make sense of it and produce actionable insights to clients, that’s the challenge. The most innovative market research projects today don’t consist purely of data collection: It is increasingly about managing and visualizing data.
Innovators enrich their projects with CRM data, transactional data, NPS ratings, brand sentiment analysis, alongside passive data retrieved from online surveys, such as geolocation based on IP addresses, and device used, amongst many others. Those projects are agile, consisting of small iterative steps. Agile market research projects facilitate quicker detection of possible errors, thus providing quicker action and increased efficiency. Survey data is automatically enhanced, integrated and combined with intuitive reporting. Collect, manage, utilize.
About Nebu
Nebu helps to automate and integrate market research processes by providing you cutting-edge solutions for:
- data collection
- data management
- utilizing all your data, even from external sources.
Nebu has, for over 25 years, provided fieldwork and marketing research companies with Nebu Dub InterViewer, the most flexible data collection software on the market. You can conduct CATI, CAPI, WAPI, multi and mixed mode interviews.
Data collected can be enriched with data from external sources and stored in the central management platform, Nebu Data Hub.
With the Hub, you can automate your entire market research process, conduct analysis and transform data into interactive visualizations to be shared in real-time Nebu Reporter dashboards.
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