Learn how to apply the power of R to marketing research

R applied to marketing research

The first R course designed for specific needs of marketing researchers
21-23 March 2018, Wormer, the Netherlands

The capacity to learn is a gift;
the ability to learn is a skill;
the willingness to learn is a choice.
 Brian Herbert 

R in Marketing Research

R first appeared in the 1990s in New Zealand, as an implementation of the S statistical programming language. R was written by statisticians, with statistics and data in mind. It is a perfect choice for data analysis, statistical modeling, simulation and graphics. Even though these are key distinguishing features of R, the language provides some other powerful features. Discover 6 reasons why R is a perfect choice for marketing research.

R has gained massive popularity in the past decade as the tool of choice for a wide variety of data analysts. The language is used as part of the data analysis toolchain in some of the biggest companies in the world. The former Revolution Analytics listed up some of the companies that work with R. That list looked impressive already in 2014 including Facebook, Google, Twitter, Monsanto, the FDA, Lloyds, Credit Suisse. Airbnb joined the club in 2016.  

There are a few organizations that regularly monitor and publish reports on trends in the data science world. To fully grasp the importance and potential of R in marketing research it makes sense to get familiar with a few key metrics of the most influential industry reports.  

The tools we're using (Rexer).jpg

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A piece of R code created in Nebu Data Hub

Discover the program

Objective

R is a great choice for marketing analysis. It offers unique capabilities for fitting statistical models. It is extensible and is able to process data from many different systems, in a variety of forms, for both small and large datasets. The R ecosystem includes the widest available range of established and emerging statistical methods as well as visualization techniques. Yet the use of R in marketing lags other fields such as statistics, econometrics, psychology and bioinformatics. The objective of the course is to fill this gap. Learn the power of R applied to marketing research.

Pijstopslag, meeting room where the training will be conducted

Target group and level of proficiency

The course is targeted at marketing researchers who haven't had any prior touchpoints with R and wanted to start their journey, or to such who have already encountered R language but don't know how to apply that knowledge into practical use within the scope of the marketing research industry.

R applied to marketing research is the first course designed to help research practitioners take advantage of the power of R and significantly increase efficiency and effectivity in their daily work. 

Within three days you will get up to speed with the R essential knowledge. You will understand the logic of the language and you will be able to start applying the power of R into your daily work, significantly increasing the effectivity and efficiency of many processes.

Program  

Day 1 - Wednesday, 21 March 2018

During the first day, you will get introduced to R. You will learn about R community and its immerse, ready-to-use resources. You will discover how to set up R and run a first basic example to illustrate file input and output possibilities, basic data operations and reporting capabilities.

The learning outcomes after the first day:

  • Knowing the history and philosophy of R and the R community
  • Being able to make an informed choice about the required R toolset - R version (R versus Microsoft R, RStudio versus R Client, etc.)
  • Understanding the basics of the R environment, including how and where to find information
  • Being able to read and write data in text format and R format
  • Being able to perform basic data operations
  • Being able to generate a basic report with graphs

Day 2 - Thursday, 22 March 2018

On the second day, you will learn how to work with more complex datasets, how to summarize them and report in a workplace-friendly manner.

The learning outcomes after the second day:

  • Being able to read data from more extensive formats like Excel files, SPSS files and databases
  • Being able to create scripts using programming logic (for loops, if conditions, and much more)
  • Being able to manipulate and summarize data in tables and figures
  • Being able to export your work to basic Office Word and Excel documents

Day 3 - Friday, 23 March 2018

During the third day, you will learn how to conduct several popular and daily used techniques. The focus will be set on R functionalities and packages, not on the theoretical background, that's why the training is targeted towards marketing research practitioners.

The learning outcomes after the third day:

  • Being able to find and perform general basic statistical tests in R
  • Being able to reduce data complexity using Principal Component Analysis, Factor Analysis and Multidimensional Scaling
  • Being able to perform and visualize basic clustering techniques
  • Being able to perform a basic conjoint analysis in R

If we have extra time we might touch upon two additional topics:

  • Being able to perform structural equation modeling using the lavaan package 
  • Being able to perform and interpret hierarchical linear models (aka mixed models) in R

Otherwise, they will be addressed in the follow-up training sessions. 

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About the trainer

Joris Meys will be our guide during 3-day training Joris Meys obtained in 2002 a masters degree in Biology at the University of Antwerp. After working as a researcher, writer and project manager, he obtained a second masters degree, this time in statistical data analysis. Since 2009 he works as a statistician, R programmer and lecturer at the Ghent University. He developed multiple packages and web interfaces for a wide variety of applications. Over the years he has given numerous workshops R and statistics for both researchers and companies. In 2012 he published the first edition of R for Dummies together with Andrie de Vries. The revamped second edition arrived in 2015.
Nebu office in Wormer, located on the top floor of the Hollandia Complex, a 20 min train ride from Amsterdam

Dates, time and venue

Dates and time

21 - 23 March 2018

Join Nebu's three-day course focused on R applied to marketing research. It will take place at the end of the third week of March 2018, from Wednesday to Friday. Just a week before the Easter Holiday.

As we aim at delivering you a huge chunk of knowledge that will enable you to work with R right away, the training program will be very intense. Daily sessions are planned from 8.30 am to around 5.30 pm (including coffee breaks and joint lunches for each day).

Castrium aan zee

We will help attendees, especially the ones from outside of the Netherlands, to get the most our of the 'Dutch experience'. If you have never been to the Netherlands before, we would like to suggest you extend your stay, and include the weekend following the training.

Amsterdam

You could explore the amazing and closeby city of Amsterdam (the train ride to Amsterdam takes only 21 minutes), the Zaanse Schans - a famous residential area full of wooden houses, mills, barns and workshops in which the 18th and 19th centuries are brought to life (3 min train ride/10 min bike ride) or the beautiful North Sea beaches (you can get there within 26 minutes). 

Windmills in Zaanse Schans

Venue

The training will take place at De Stoomhal, which is part of the 4000m2 Hollandia Complex, located on the Zaan in Wormer. It's a monument of true allure, with the ambiance that makes you feel right at home in the heart of the Zaanse industry

Hollandia Complex, Nebu's office is located at the top of the building with a great view over the whole neighborhood

The Hollandia Complex, where Nebu's HQ is located, used to be a rice warehouse. The history of the building goes back to the beginning of the 19th century. Until today you can feel the amazing atmosphere of the Zaanse industrial times. 

An archive picture of the Hollandia Complex where Nebu has its offices today

What is included in the price

The price for attending Nebu's 3-day training R applied to marketing research is 685 (excluding VAT).

Please note that the ticketing system will update the price once you type in your EU VAT number on the registration form. The default price you see is calculated for the attendees based in the Netherlands. 

The price includes: 

  • A spot for one person at the training table for 3 days
  • Daily catering (snacks, soft drinks, and joint lunch each day)
  • The official welcome dinner on the evening preceding the training (Tuesday, 20 March 2018)
  • A copy of the "R for Dummies" book signed by co-author Joris Meys, your trainer during the course

Before the training begins we will send you some guidance regarding a few steps necessary for you to prepare for the course, but they will not generate any additional costs. We would only like to ask you to make sure you bring your laptop with you.

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Accommodation tips

Accommodation is not included in the training price. Before picking the spot, we would like to suggest considering three options. 

If you have never been to Amsterdam we recommend booking a place in this beautiful and vibrant city. There are a lot of options in various price and standard ranges.

The second option, less pricey, is to book an accommodation directly in Wormer. In this case, you will be within walking distance from the course venue. If you decide to stay in one of two hotels in Wormer, we recommend you book your room timely, as there are not that many rooms available. In case they are already booked, and you really want to stay close by to the training venue, you can also check rooms and apartments available on Airbnb

The third choice is to stay in the nearby city of Zaandam. It's a picturesque city with a direct connection by train, to Wormer (please note that the station name is Wormerveer, 9 minutes) and to Amsterdam (21 minutes).

How to get here

Nebu's office, where the training will be conducted, is well communicated to Amsterdam and Schiphol Airport. To check the train schedule click here (please note that even though the name of the city is Wormer, the train station is named Wormerveer). To check your connection via Google Maps click on the map below.

 
 
 
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