WHITE PAPER: What Are They Thinking

Optimizing the Data Collection Process for a Robust View of Your Business

When beginning a research project to determine what customers or employees think about a new product or service, or to determine their overall levels of satisfaction, designing the survey to optimize the data collection process can have an enormous impact on the final results.

A researcher not only must design a survey and identify an audience but must also determine how best to go about collecting opinions and feedback from a target group.

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